The old belief of using sans serif fonts as the go-to font style for web design has been changing with the times. Indeed, sans serif fonts have always been loved by web designers for their sleek legibility and simple structure.
Fast forward to 2021: screen sizes and resolutions are larger and clearer than they once were. Contrary to their “outdated” predecessors, such as CRT monitors of the 1980s, the screens we now design for are more inviting to decorated, heavier serif fonts. Larger screens, for example, enable serif fonts to appear less cluttered and more readable — thanks to increased space around the words. Likewise, the higher resolution makes the heavier or more illustrious letters look clearer.
There are actually specific serif font families that designers have come to love, where we’ve noticed a pronounced preference for “elegant”-style fonts. Examples of such include the well-known font families Georgia or Times (both found in Google Fonts). Less well-known fonts have also become popular — such as Portrait or Noe Display.
As we see in the example above, ferdu.be (who by the way, was a winner for our August 2020 Showcase), uses Noe Display for their hero text, which is without a doubt highly legible and clear upon its dark background. There is a plentiful amount of space around the text so that each letter is clearly carved and distinguishable.